Month: December 2013
Defining look… Character portraits for Wes Anderson’s Moonrise Kingdom, 2012. Preppy + pastels + scout + disheveled eccentricity. Loved it all…
Promotion packed with substance
IBM | The 5 in 5. Advertising campaign focusing on annual predictions from IBM researchers revealing five innovations that stand to change the way we live within the next five years. This year’s set of predictions, narrated by Mo Rocca (My Grandmother’s Ravioli, Cooking Channel!?!) includes a video series and accompanying content including illustrated storymaps. Again, IBM (and its agency Ogilvy & Mather) provides a great case study of an extraordinarily well-executed promotional program. Both copy and visuals are all first-rate — informative, rich in detail and importantly, accessible. Casting of Mo Rocca is both unexpected and inspired given the importance of social media channels. So, here’s to a Smarter Planet…
In the classroom of the future… The classroom will learn, teachers will learn and yes, students will learn. IBM 5 in 5
Research in a practical benefits context
A new kind of shopping… IBM | Buy Local: 5 Future Technology Predictions. Second up in the 5 in 5 advertising campaign series, Big Blue looks at local retail, predicting a transformation into a rich and rewarding experience with technology and personalization giving brick and mortar the edge over online. Shopkeeper have faith…
