Month: August 2013
Beach bound… The air is showing signs of a new season. Get out of town before it is too late (gif by Evan Red Borja)… tgif
The tastes of summer… KRAFT | The Zesty Guy Shows a Little Leg. Fourth in the light-hearted “pulling on your apron strings” series. Simple, stripped-down-to-essentials summer fare, what’s not to love…
The tastes of summer… KRAFT | The Zesty Guy Slaps Some Dough. Third in the refreshingly tongue-in-cheek series. Wood-fired pizza and a nice pair of khakis, what’s not to love…
The tastes of summer… KRAFT | The Zesty Guy Gets Steamy. Second in the deliciously humorous series. Pasta, sausage and butter, what’s not to love…
The tastes of summer… KRAFT | The Zesty Guy Says Hey. For your viewing pleasure, the Zesty Guy. In Kraft’s latest campaign for their “Zesty Italian” dressing, they’ve employed the, ahem, talents of Anderson Davis, a man who is causing a media frenzy over his sexy portrayal of the amazingly talented salad/grill guy (think Bobby Flay meets Diet Coke dude). The campaign, created by TBWA/Chiat/Day, is totally tongue-in-cheek, approaching deliciously campy, using the old “sex sells” routine in order to hawk something as mundane as salad dressing (now also a cooking sauce). Add in a hefty splash of good-natured humor and you might just have the perfect recipe on your hands. But, not everyone’s in on the joke. One Christian advocacy group, One Million Moms insists that the ads alienate conservative customers and that Kraft will inevitably lose business. No worries, the campaign marches on with well-deserved swagger. All signs point to a big success for Kraft targeting the (very) mainstream foodie. We say, what’s not to love about a little additional heat out on the grill. Stay away from those buns and let’s get ZESTY…
(Source: http://www.kraftrecipes.com/)
Images from the street
Captivating post (newyork.com) profiling David Bradford and his approach to photographing the city and its people from his cab. For more of Bradford’s work, head to his website Drive-By Shootings. No surcharge….
Feeling a little Flemish
Video for Valentino F/W 2013 campaign by Inez Van Lamsweerde and Vinoodh Matadin. The print campaign comes to life with a studied amount of movement suggesting subjects of master works coming alive. Page frames seem to suggest the modern canvas. Perfectly conceived and executed by the Dutch duo Inez & Vinoodh. Try to watch just once…
The right type… To clean up your act. To look more modern. To attach yourself to a particular era in time. For greater legibility online. Just for a change of pace. With attitude or without. A good looking sans serif can be your new great love. Go sans…
Keeping advertising saucy
“Off-Color Wordplay From Kraft, Part of a Big Marketing Blitz”, by Stuart Elliot of the The New York Times looks at a change in main stream marketers message in advertising. Specifically, with Kraft, it is clear from the new ’Kraft Recipe Maker’ ads that we are living in the post-Zesty Guy era of advertising. This time, the off-color comes from the product’s tagline “Get your chef together.” The tongue-in-cheek tagline, a play on the more profane phase, is not meant to offend, but to appeal to new consumers, specifically the younger set. Why not make food advertising fun? Of course, not everyone is a fan. Anthony Sperduti of New York-based agency Partners & Spade contends the ads could be damaging in the long term as they foster the idea that Kraft is a “potty-mouth brand.” What bothers us about the ads is not the tagline, not the potty-mouth dialogue, but the creepy, bobble-headed Rocco DiSpirito and Carla Hall. Not to mention their B status in the food world. Simply, not appetizing or well-krafted…
