Smart and comfy… Ogilvy continues its fine work for IBM’s Smart Cities campaign with a series of outdoor ads which double as a shelter, seat and ramp. Clean, colorful and clever enough to get even the younger folks to take a second look. Thinking smart works…
Month: June 2013
Concept: return on investment
Value added… United Negro College Fund, Invest in Better Futures. In the College Fund’s recently released campaign, the value of investing becomes the new primary message of the organization. This is a relatively safe approach for the College Fund which has a long history of provocative advertising efforts. The new campaign does bring back students as a primary creative feature vs. actors and celebrity spokespeople which dominated in recent years. The new portraits are quite effective giving the effort a welcome more personal point-of-view. Copy is on strategy and well executed. Creative by Y&R with the Ad Council. In sync with the times certainly, but aren’t we becoming a little numb to the ole return-on-investment story…
Keep your eye on the ball
steps by iainacton. tgif…
Inspiration Spotted: Akio Nukaga, ceramicist
Master potter Akio Nukaga show at Heath LA. One of our fav smaller companies.
Trend Spotted: Catvertising
The evolution of advertising takes a dramatic turn. Profile of agency that has opened the world’s first cat video division. Time to ask what cat videos can do for the business!?!
Watch the claw
Series SPOTTED. Nike Free Toy Claw. Nike and the Wieden + Kennedy folks enlist track stars Ashton Eaton and Allyson Felix to demonstrate just how flexible the Nike Free 5.0 is. Very refreshing to see Nike take a break from the traditional superstar performance thing. These shoes are truly amazing for the everyday workout. Flexible as they say, letting your feet move more naturally, closer to the running barefoot trend. Great series of television spots. Watch ‘em all…
(Source: http://www.youtube.com/)
