Give us our daily beer… The Corona Calendar, a fun set of beer coasters highlighting 365 obscure, quirky or downright silly holidays and anniversaries encourages daily beer moments and heads up a new campaign for Corona. While marketing that encourages consumers to consume more is not new, this effort from TBWA Singapore is both humorous and effective in its simplicity and graphic execution. Looks like a very modest creative and production budget and some smart distinctive creative to make all it work brilliantly. Pick a day, any day and let the world wait….
Month: June 2013
The rain has ended… Hats (Hermes) off to a great summer weekend. tgif…
The travel guide gone country… Wildsam is a series of American field guides. Small books with a lot of soul, packed with local lore, interviews, a cultural almanac, vignetted memoirs, a best-of list, hand-drawn maps, and much more. The first Wildsam Field Guide focuses on Nashville, Tennessee. From illustrated maps of comfort food and music stops, to stories from Rosanne Cash, Tony Earley, and Senator Bill Frist, Wildsam digs deep to discover the taproots of the Music City. Inside you’ll find a never-published note scribbled by Johnny Cash; the story of Jesse James living on Fatherland Street; a taxonomy of songbirds; the lifespan of the Ryman; Mayo’s fried pies; contents of a Civil War knapsack; a historic look at the Billboard Hot 100; poisonous snakes; debutantes; handmade neckties; Arnold’s Country Kitchen; the world’s smallest art gallery, and Jack White’s rolling record store. Overflowing with interesting things. Designed with a mix of charm and clean, modern style. If you’re hitting Nashville or Austin, this guide is for you. More cities, pretty please…
The art of the email… Tablet Hotels | An online resource for unique hotels around the world. The site itself is clean and uncluttered allowing one to search for a potential hotel by name, destination, agenda, atmosphere or style. Hotel photographs are inviting and are on average better than most travel sites. Hotel listings are detailed and allow users to get more information and perspective than most other travel or individual hotel sites. The site’s promotional emails are well designed in a editorial style that offers a wide range of topics for both the leisure and business traveler. Simple, attractive and skimmable layout which pulls recipient into featured content and hopefully motivates the almighty click-through. A lot of amazing places out there. B O N V O Y A G E …
Winging it… Samsonite Latin America. New print ad from TBWA utilizing photographer Tim Flach’s renowned animal studies. Striking and great example of fine art inspiring good advertising. With a little help from good ole Photoshop…
Ready for your close-up… More Than Human. In his latest exhibit at the Osborne Samuel Gallery, photographer Tim Flach looks at the animal kingdom with his signature meticulously researched and styled close-ups. Hard to imagine how one gets the subjects to cooperate in a studio setting but Mr. Flach obviously can talk to the animals…
Feelings… Designed by Apple in California. New branding campaign released to accompany the redesigned iOS 7. An obvious return to a more emotional brand appeal vs. the more pragmatic product feature advertising of years past. Might have a lot to do with lagging sales and the growth of Google and Samsung. Showing touch screens and cool little features has obviously become ineffective. Also, something important to note here about how Apple solves problems. The company’s center has always been in design. Now faced with slower growth and slipping market shares, the company naturally goes back to what it instinctively does best — design and how it all works to make people’s lives better. Doesn’t hurt to have an agency (TBWAChiatDay) that understands the company’s business, current challenges and most importantly, the heart and soul of the brand. Beautifully shot, well-written first effort here. Voiceover provided by Ben Affleck. We are feeling a new wave of inspirational advertising (and hopefully products) coming, but that is just an emotional response. Regardless, it should all make for good viewing…
(Source: https://www.youtube.com/)
Here’s Jony… Presenting iOS 7. Jony Ive walks us through the new mobile operating system. If you weren’t invited to the presentation, this is a great way to get an organized walk through of the redesign, philosophy behind the redesign and new features. Although 7+ minutes (nice connection to the product), worth the time to get the full story, in living Apple style. Big applause from us on all fronts (except maybe Siri)…
(Source: https://www.youtube.com/)
http://www.youtube.com/watch?v=VpZmIiIXuZ0
Stay on message… Designed by Apple | Intention. Yet another video released at the WWDC. Played at the end of the event, this sophisticated, quintessentially Apple positioning statement pushes design superiority, the commitment to quality, simultaneously taking a not so subtle jab at the company’s latest competitors, who constantly build and never really perfect anything. Brilliant execution. Inspirational copy accompanies lilting piano music. As intended, simply perfect…
(Source: http://www.youtube.com/)
