Kellyco@work | KALAHARI (advertising, website design, social media, graphic design, promotion). Developed advertising and sales support program for condominium project in Harlem. Creative supported sales strategy, promoting the appeal of the revitalized neighborhood, as well as the project’s value proposition. Created integrated advertising and search marketing campaign to increase awareness and identify leads for sales team. Developed standards for social media initiatives.
Category: Social Media
Promoting passion
American Express looks to appeal to millennials by using YouTube and other social media (Facebook, Twitter, Tumblr) as platforms where young dreamers can submit their projects in order to win a two-thousand dollar grant. The company has recruited musician and Portlandia star Carrie Brownstein to star in the TV spots. A clear move to attract the younger, dare we say hipper cardholder. The project is in the same vein of Kickstarter, but here the donor is Amex with 10 projects getting funded. Kudos for a smart campaign from the financial services giant. Client and agency certainly get more engaging stylish content for marketing efforts. Just gotta wonder how this resonates with the target audience. Larger scale funding might have helped a bit here so it would more mutually beneficial or sincere. Just saying…
Make it personal
Kellyco@work | KATHY GONZALES (identity, social media, website design & development). Designed identity and website for career and life coach. Site included client’s philosophy, capabilities, testimonials and blog. Standards for social media posts also created.
Pre-TikTok
Paul Newman on What’s My Line?, 1959
Selfies revisited
Express yourself
Site Spotted: IBM
IBMblr. Big Blue on Tumblr. Go figure. You’ll certainly find all types on Tumblr. From the cute and clever to the impressively philosophical and artfully prolific. Increasingly, business and brands are joining the fray. IBM looks to celebrate their long legacy of innovation with IBMblr. “IBMers are a pretty humble bunch, so we wanted to mainly just celebrate the inventors, and the joy of inventing,” said Sam Mazur, creative director at Ogilvy, the agency that worked on the Tumblr. IBMlbr is meant to be mostly targeted at techies, but also designers, business people and anyone else who is curious and wants some new ideas and information for their own creative processes. Diverse, easy-to-digest, frequent lighter content dominates the effort. We applaud both IBM and their incredibly smart and creative partners at Ogilvy for showing us and the rest of the business community how to think both strategically and creatively. Hopefully, more to come…
What inspires
05 01 13 Tate Modern (London) poses the question. Fascinating range to say the least…
For the good fight
Well done video/Great cause… The Girl Effect is the powerful social and economic change brought about when girls have the opportunity to participate. It’s an untapped force in the fight against poverty, and it’s driven by champions around the globe: the Nike Foundation, the NoVo Foundation, the UN Foundation, the Coalition for Adolescent Girls, CARE, Plan, the Population Council, ICRW and the Center for Global Development and many others. Love the video… Love the cause… Check it out. Learn more at www.girleffect.org and join the movement at www.facebook.com/girleffect.
Social media: sales vs. influence
Stephen Baker for the New York Times on the evolution of social media in the marketing mix for leading consumer brands. Solid discussion of both the explosion of social media, the role of data collection, the importance of measurable results and how marketers are trying to come to terms with expectations for ROI. Looks like leading brands are now recognizing its growing role in influence, brand building and promotion vs. hard sales. More than reasonable we think…
