Kellyco@work | SUNDANCE CHANNEL/CARLOS (advertising). Developed ad campaign for three-part miniseries event on Sundance Channel. Program stills were utilized with provocative headlines alluding to infamous and intriguing personality of terrorist Carlos the Jackal (Ilich Ramírez Sánchez). Project was the cable channel’s first original scripted venture and garnered many accolades and awards including a Golden Globe for Best Miniseries or Motion Picture Made for Television.
Category: Kellyco Work
Promoting an appealing opportunity
Kellyco@work | THE BLAKE (brand identity, naming, advertising, web design, graphic design, sales promotion, content development). Created brand identity and integrated marketing program to assist developer and sales staff in selling luxury rental apartments. Designed and wrote sales materials and website promoting building and apartment amenities as well as lifestyle photography to communicate the benefits of the coveted location to younger upscale target audience. Created advertising campaign to launch and support sales efforts.
Chefs market too
Kellyco@work | MARCO CANORA (website design & development). Website design for prominent New York chef. Developed both visual content and copy to support extensive accomplishments, roster of restaurants, cookbooks, media appearances and press accolades.
Foodies hit Barneys
Barneys New York recently launched their “Have A Foodie Holiday” campaign, partnering with the Food Network for their much anticipated holiday promotion. The unveiling of the flagship store’s holiday window also marked the launch of the Food Network South Beach Wine & Food Festival Cookbook designed by Kellyco Creative Director Paul McKevitt. The kickoff party was a who’s who of all things culinary and cooking along with a side of the city’s most tasty fashionistas. And the book is selling like hotcakes!
The search is on
Kellyco@work | REPRISE MEDIA (identity, graphic design, web design, sales support). Designed and developed brand identity, web site and sales support program for leading search marketing agency. Efforts included brand identity system, stationery, sales kit, web site and blog design.
Living with style
Kellyco@work | MICHAEL S. SMITH: ELEMENTS OF STYLE (book design). Designed best-selling publication by acclaimed interior design Michael Smith. Book beautifully captures the essential building blocks of good interior design. Pairing lush interiors with dynamic insider advice, Smith (Michelle Obama’s designer for the White House private quarters) covers in depth the most common decorating decisions including working with color, selecting the right paint, choosing window treatments and floor coverings, creating a luxurious bed, and building a furniture collection over time. Illustrated with stunning color photography, including a dozen homes presented in depth to demonstrate how rooms work alone and together, the book also includes practical sidebars on learning how to buy antiques and attend auctions, how to ready a home for sale and how to create a house that can evolve over time. Worked with both client and publisher on photo editing, classic layout style and printing specifications. Hardcover book, 218 pages. Published by Rizzoli International.
Position, inform & sell
@work | Jupiter (brand positioning, graphic design, content development, photography)… Developed a series of sales materials positioning and promoting research company’s strengths in diverse business-to-business categories. New photography commissioned to support company’s established innovative brand image. Pieces were created to serve as both leave-behinds and direct mail initiatives.
Articulate strengths + opportunities
Kellyco@work | NEWSWEEK (graphic design, advertising, identity, promotion, web design, content development). Developed extensive roster of sales support materials, media kits, promotion and various program identity designs to support both domestic and international sales efforts. Projects included print collateral, advertising, advertorials, video, cd-roms and web.
