New identity for renowned MIT Media Lab by Pentagram’s Michael Bierut. Helvetica, central to MIT’s communications when the Media Lab was initially launched, has been reinstated to support the overall system.
Category: Inspiration
Downtown modern for star chef’s new spot
Brand identity program by Pentagram for New York restaurant by Chef Bobby Flay.
Push the personality
Identity designed by Pentagram for the popular YouTube network focusing on science and technology.
Thom Browne courtside
Thom Browne Tennis advertising campaign photographed by Laurence Ellis. Vintage-inspired style for the fashion-forward.
How you modernize a world renowned institution
Gehry x Philadelphia Museum of Art… Special customized identity for the exhibition Making a Classic Modern: Frank Gehry’s Master Plan for the Philadelphia Museum of Art, launching along with new identity for the museum by Pentagram’s Paul Scher. Gehry has created four sculptural “A”s that will be featured in museum communications for the duration of the exhibition. Yet another brilliantly realized identity redesign by Pentagram and renowned designer, Paula Scher.
Video + activism
I am an immigrant. Following President Trump’s executive order restricting immigration from seven, predominantly Muslim countries, W Magazine presents 80+ of fashion’s most recognizable faces in solidarity with those affected by the imposed ban. Media seems more and more comfortable with activism. We applaud the effort and are optimistic in a more positive, honest and active world.
Vintage Toscani
Patrick Kelly campaign by Oliviero Toscani, 1989.
Love YSL-style
All about Love… Yves Saint Laurent Love Cards 1970 – 2000.
Design fitting for an iconic institution
Brand Identity and comprehensive program of interior and exterior environmental graphics by Pentagram’s Abbott Miller for the Art Institute of Chicago which recently opened its Modern Wing designed by architect Renzo Piano.
The classics revisited
Marni Fall 2016 advertising campaign photographed by Hellen Van Meene.
