Category: Inspiration

Identity, environmental graphics and publications for the U.S. Pavilion at the 14th International Architecture Exhibition—la Biennale di Venezia designed by Natasha Jen of Pentagram. Designed as a prototype workspace that will research and remake architectural projects from an onsite repository of 1,000 export projects conceived by 200 U.S.-based offices in the last 100 years. The graphic identity for the U.S. Pavilion provides a dynamic visual language built out of the simple efficiency of office culture. The system utilizes the ubiquitous typefaces Times New Roman and Arial, a black-and-white color palette, infographics, and architectural photography. The program includes the design of a series of four publications for the exhibitio— Agenda, Atlas, Manual, and New World published by Lars Müller Publishers, as well as the system of custom-designed binders that will display the 1,000 projects on the walls of the U.S. Pavilion. Again, beautifully realized by the ever-impressive Pentagram….