Kellyco@work | KUROSAWA (book design). Designed lavishly produced and profusely illustrated volume on film director, Akira Kurosawa, timed for the centennial of his birth, written by Peter Cowie with forward by Martin Scorsese. This is the first illustrated book to pay tribute to his unmistakable style—with more than two hundred images, many never before published. Features annotated script pages, sketches, and storyboards that reveal the meticulous craft behind the celebrated director’s genius. The author examines how Kurosawa took the samurai genre to its apogee in such films as Yojimbo and Seven Samurai; his literary influences in such films as Throne of Blood (Macbeth) and Ran (King Lear); and in his take on our relationship to the modern world in such films as High and Low and Dreams. Extensive photo editing with publisher. Supervised printing. Hardcover, 304 pages, with poster. Published by Rizzoli international.
Category: Book design
Everyone needs help
Site SPOTTED. Help: One of favorite new brands and websites. Help (official company name is Help Remedies), a pharmaceutical startup launched back in 2008, is fast becoming a branding case study. The idea behind Help is to simplify common medications with single-ingredient drugs in low doses, with casual, clear, symptomatic titles, such as “Help: I Have a Headache” (acetominophen) or “Help: I Have a Stuffy Nose” (phenylephrine). Help injects a large dose of humor into all its communications. “If you try to maintain a tone of science and seriousness, it’s really alienating,” says Nathan Frank, one of Help’s founders and its creative director. There are dozens of mock problems on their website, such as Help: I don’t know what fork to use; Help: I’m going bald; Help: I don’t know if I am gay; Help: I have ghosts; Help: I forgot someone’s name; Help: I am worried about my penis size or Help: I want my cat to be a cover model, each of which links to a clever, tongue-in-cheek solution. Kudos also for the minimalist white packaging featuring color-coded graphics that illustrate the sizes and shapes of the particular remedy inside. Deliberately offbeat marketing tactics including pop-up stores, performance windows and viral videos complete the brand strategy, mixing up straight-forward facts and benefits with endearing humor and silliness. Help products can be found in major pharmacy outlets, as well as Target and Walgreens with aggressive expansion plans on the horizon. Hopefully, we can rest assured that there will always be Help…
Foodies hit Barneys
Barneys New York recently launched their “Have A Foodie Holiday” campaign, partnering with the Food Network for their much anticipated holiday promotion. The unveiling of the flagship store’s holiday window also marked the launch of the Food Network South Beach Wine & Food Festival Cookbook designed by Kellyco Creative Director Paul McKevitt. The kickoff party was a who’s who of all things culinary and cooking along with a side of the city’s most tasty fashionistas. And the book is selling like hotcakes!
Living with style
Kellyco@work | MICHAEL S. SMITH: ELEMENTS OF STYLE (book design). Designed best-selling publication by acclaimed interior design Michael Smith. Book beautifully captures the essential building blocks of good interior design. Pairing lush interiors with dynamic insider advice, Smith (Michelle Obama’s designer for the White House private quarters) covers in depth the most common decorating decisions including working with color, selecting the right paint, choosing window treatments and floor coverings, creating a luxurious bed, and building a furniture collection over time. Illustrated with stunning color photography, including a dozen homes presented in depth to demonstrate how rooms work alone and together, the book also includes practical sidebars on learning how to buy antiques and attend auctions, how to ready a home for sale and how to create a house that can evolve over time. Worked with both client and publisher on photo editing, classic layout style and printing specifications. Hardcover book, 218 pages. Published by Rizzoli International.
