Louis Vuitton’s Fall/Winter 2016-2017 advertising campaign featuring Selena Gomez, Erika Linder, Jean Campbell, Luisana Gonzalez, Natalie Westling, Rianne van Rompaey and Sora Choi. Photographed by Bruce Weber.
Category: Advertising
Collage, collage baby
Chanel Fall/Winter 2016-2017 advertising campaign featuring Mariacarla Boscono and Sarah Brannon. Styled by Carine Roitfeld. Photographed by Karl Lagerfeld.
Modern moves
Valentino Fall 2016 advertising campaign featuring Julia Nobis, Karen Elson, Jamie Bochert and Katlin Aas. Photographed by Steven Meisel.
Lost in translation (continued)
Gucci Fall 2016 advertising campaign featuring Petra Collins, Lia Pavlova, Polina Oganicheva, Mae Lapres, Sofia Friesen, Jack Chambers, Chistopher Paskowski, Joep Van de Sande and Yan Kumra. Photographed by Glen Luchford.
Lost in translation
Gucci Fall 2016 advertising campaign featuring Petra Collins, Lia Pavlova, Polina Oganicheva, Mae Lapres, Sofia Friesen, Jack Chambers, Chistopher Paskowski, Joep Van de Sande and Yan Kumra. Photographed by Glen Luchford.
Natural modernity
Celine’s Pre-Fall advertising campaign featuring Frederikke Sofie. Photographed by Zoe Ghertner.
Promoting passion
American Express looks to appeal to millennials by using YouTube and other social media (Facebook, Twitter, Tumblr) as platforms where young dreamers can submit their projects in order to win a two-thousand dollar grant. The company has recruited musician and Portlandia star Carrie Brownstein to star in the TV spots. A clear move to attract the younger, dare we say hipper cardholder. The project is in the same vein of Kickstarter, but here the donor is Amex with 10 projects getting funded. Kudos for a smart campaign from the financial services giant. Client and agency certainly get more engaging stylish content for marketing efforts. Just gotta wonder how this resonates with the target audience. Larger scale funding might have helped a bit here so it would more mutually beneficial or sincere. Just saying…
Eccentric luxury
Gucci Pre-Fall 2016 advertising campaign by Glen Luchford.
Back in the days
Sunbather drinking Coca Cola, 1940.
Take the happy route
mass x street… The visual identity system for Coca-Cola’s Brazil World Cup campaign was a collaborative effort between São Paulo street artist Speto and Leeds design studio BGO. The visual identity, part of the largest marketing program in the history of soft-drink giant, has come to life through a number of key elements including product packaging, out-of-home execution, point-of-sale execution, digital marketing, mobile, gaming, social, events, promotional products, equipment, etc. It has also extended to other areas of the campaign including; The Happiness Flag – the largest photomosaic ever created using fan faces (Speto designed the graphic representation on the flag), FIFA World CupTM Trophy Tour by Coca-Cola and the Where Will Happiness Strike Next documentary-style short films (togetherness logo graces the end slates to the films). Well executed with both expert mega brand precision and a welcoming and accessible attitude. Go Brasil…
