New advertising campaign for Kraft Dinner (Canadian version of Kraft Macaroni & Cheese) aimed at older market (vs. kids). Embraces idea that Kraft Dinner is a “guilty pleasure” by showing people with satisfied looks on their faces, but their eyes are covered. Toys with notion that the normally food-snobbish Quebecers still enjoy the simpler things, even if they don’t want to admit it. Media by MediaVest and Creative from Taxi. The non-nonsense friendly portraits with the identity-masking boxes are both clever and endearing (cool pastel color palette helps). Does make you think of those Kraft Macaroni & Cheese years way back. Why not tonight with a nice pinot noir?
Category: Advertising
Reach with personality
Kellyco@work | DUCKIE BROWN (advertising). Designed seasonal advertising campaign for designer menswear line. Photography commissioned and selected for maximum impact and distinctiveness. Print and outdoor media.
Thom Browne courtside
Thom Browne Tennis advertising campaign photographed by Laurence Ellis. Vintage-inspired style for the fashion-forward.
Ace efforts
Thom Browne Tennis photographed by Laurence Ellis.
Forward (in khaki) we go
@work | PERRY ELLIS by DUCKIE BROWN SPRING (advertising). Developed advertising campaign for designer men’s clothing line designed by Duckie Brown design duo, Stephen Cox and Daniel Silver. Campaign’s goal was to capture the more design-forward point-of-view for the reimagined collection line. Art direction leveraged the tonal/“every shade of khaki” theme. Campaign included print and outdoor media.
Bold, witty and oh so French
France is in the Air | Air France. New global print ad campaign by BETC Paris featuring bold visuals by Argentine photographers Sofia & Mauro. The vintage-inspired campaign marks the introduction of first new tagline for the airline in 15 years. Absolutely love the boldness, wit and the commitment to stand out in the wide world of air travel blandness. Bon voyage…
More than a building
Kellyco@work | 10 RITTENHOUSE SQUARE (branding, advertising, media buying). Developed branding and advertising campaign for luxury condominium project in Philadelphia, designed by renowned architect Robert A.M. Stern. Campaign initially established project as an unique luxury lifestyle opportunity on the historic and revitalized Rittenhouse Square. Original photography was utilized in all advertising, as well as signage, web and print collateral applications. Search marketing campaign was also deployed for lead generation and sales support.
Concept, color & the photographer
Spring beauty… Daria Strokous, photographed by Steven Meisel, is the face of the Dior Trianon Spring 2014 Collection advertising campaign. Drawing inspiration from Marie-Antoinette’s private estate, the Petit Trianon, the Dior Trianon Spring 2014 collection embodies a dainty and demure feel. The line references the opulence of Versailles and the outrageously glamorous style of iconic queen. Pastels, anyone…
Events playing a supporting role
Silence Room for Selfridge’s No Noise promotion.
Design to support the concept
Debranded products for Selfridge’s No Noise promotion. Smart, provocative and what seems to be an effective effort to engage shoppers.
