New IBM video commissioned for its 100th anniversary, on how IBMers have experienced the evolution of technology in business and society (and of course, IBM’s significant role). Beautifully crafted by renowned director Errol Morris and music by Philip Glass. Another example of big brand strategic thinking and marketing initiatives to match.
Category: Advertising
Involve your potential customers
Toyota, along with its ad agency Saatchi & Saatchi LA have launched a new marketing campaign for the new Prius family of vehicles. The campaign, “Prius Goes Plural,” challenges the public to help the automaker answer the question -what do you call more than one Prius? Contenders include Priuses, Prien, Prius, Prii, Prium. (We vote for Prius.) Great simple graphic identity, cool voting widget and fun videos (like the primary campaign video, not sure about the James Lipton thing). Big campaign on Facebook. All very well done…
Economic recovery meets brand exposure and sales
Hats off to the resilient American Express Company for designing a program to both stimulate the critical small business sector and simultaneously encourage additional spending from their legions of card-carrying members. American Express OPEN—the company’s small business unit and public and private organizations are joining in establishing the Saturday after Thanksgiving “Small Business Saturday”. The first-time event encourages shoppers to include small, independently-owned businesses when they make their shopping rounds the day after the much publicized Black Friday. American Express states, “Small Business Saturday recognizes the importance of small businesses to the overall economy and local communities. It’s a day to support the small, independently owned businesses we can’t live without.”
