Advertising posters for Borsalino by Max Huber, 1940s-1950s.
Category: Advertising
France is in air
Air France. Print advertising campaign by BETC Paris. Photography by Sofia & Mauro.
Beautiful execution will make a concept dance
The Line in the Sky | Air France, 2008-2010. Campaign developed at BETC Euro RSCG, Paris, Photography by Camilla Åkrans.
Quiet vs. promotional noise
Promotion SPOTTED. No Noise | Selfridges. Campaign for renowned British department store offering shoppers a break from branding overload. A well-curated selection of debranded products from big names such as Heinz, Levi’s, Beats by Dre, Marmite and Crème de la Mer is featured both in-store and online. “As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place. In an initiative that goes beyond retail, we invite you to celebrate the power of quiet, see the beauty in function and find calm among the crowds.“ The store also offered a quiet room where shoppers could retire from the whirl of bargains and enjoy a few moments of peace and reflection. Catchy enough and certainly provokes some thoughts on branding, packaging and designing some distinctive promotional noise…
Color dynamic
Céline Spring 2014 campaign featuring Julia Nobis and Daria Werbowy. Photographed by Juergen Teller.
Wiping the slate clean
The Whites of Spring, photographed by Craig McDean. W Magazine.
Quiet should not mean dull
Selfridge’s No Noise promotion.
Yes, for burger creative
Le Big. First in a series for the Drugstore Burger House by Fat & Furious Burger.
Burger tech
Simple, to the point
Burger Joint NYC
