Book design: Buvette: The Pleasure of Good Food, cookbook by Jody Williams. Published by Grand Central Life & Style.
Author: PaulK
Classic has its place
Cheers… Happy Bastille Day! Various French wine label designs…
Designed for a designer
The eponymous fashion brand was founded by designer Yves Saint Laurent and his partner, Pierre Bergé in 1961 The logo was designed in 1963 by A. M. Cassandre.
Vive la France
Happy Bastille Day…. New York’s Buvette by Chef Jody Williams. Graphic identity by Max Poglia.
Staying on brand for digital
Site SPOTTED. Andrew Carmellini | Lafayette. Chef Andrew Carmellini’s new grand café and bakery opened last year to much fanfare . The restaurant’s website design does the celebrated chef’s new venture justice with a clean and modern presentation that echoes the traditional French brasserie aesthetic along with the latest in responsive web design. Beef tartare, roasted blanquette de veau and a side of pomme frites, s’il vous plaît…
Authenticity can lead the way
Lafayette restaurant & bakery branding by Oat.
Feature compelling users of the product and engagement with follow.
Apple recently introduced a new advertising campaign titled “Behind the Mac” focused on its Mac computers. The new campaign is slated to be a series of videos that highlight individual stories by creators who have used Macs to “make something wonderful.” The tech giant kicked off the new campaign with a quartet of spots uploaded to its official YouTube channel. The videos feature an eclectic group of creators, including photographer and disability advocate Bruce Hall, music artist Grimes and app developer Peter Kariuki. A straight-forward take on the testimonial genre for Apple, but with the expected brand’s quality and flair. We definitely see this new campaign as a platform for many compelling stories in the months or years ahead. A solid series that straddles product advertising and user benefits…
Systematic works
Kohler marketing literature system design by Ammunition.
Execution is golden
Sem Risco Não Há Vitória…. Without risk there is no victory. Nike ad campaign celebrates 20 years of football with its new Nike F.C. collection to “honor the all-or-nothing approach of athletes” the likes of Luís Figo, Fabio Cannavaro and Ronaldo who all exemplified the style and determination to do whatever it takes to win for their teams and countries. Black, white and gold color palette seems fresh in the world of football colors. Campaign is certainly consistent with the brand’s no pain-no gain style. We’re confident the new line looks like a (global) crowd pleaser…
Design by invitation
Louis Vuitton | The Icon and the Iconoclasts: A Celebration of Monogram. Louis Vuitton invites six renowned and creative iconoclasts, Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawakubo to create a personally inspired bag and/or a piece of luggage, using the iconic Vuitton Monogram while keeping with the brand’s spirit of innovation, collaboration and daring. The project was initiated by Delphine Arnault, EVP of Louis Vuitton, and Nicolas Ghesquière, Louis Vuitton’s Artistic Director of Women’s Collections. Interesting for a designer luxury brand to collaborate with other designers. Certainly well conceived, executed and promoted. Major marketing points to the folks at Vuitton…
