PaulK

Unexpected elegance

Abbott Miller’s identity design for the French Embassy’s new bookstore Albertine is elegant and quietly powerful (and very French).

“Dream Crazy” will go down in the advertising history books. Colin Kaepernick stars in yet another brash Nike ad campaign winning fans, provoking critics and refueling a conversation on racial inequities and the role of brands addressing social issues. The ad is memorable on its own, but the controversy and discussion it launched will be remember as historically significant. A tweet kicked everything off with the renowned Nike agency, Wieden & Kennedy’s tagline, “Believe in something, even if it means sacrificing everything.” The commercial became award-winning, named outstanding commercial at the Creative Arts Emmys, the first time Nike has won the award since 2002. Kudos to Nike supporting Kaepernick and Wieden & Kennedy for yet another impactful campaign.

Kellyco@work | UBS Climate Change Research Study Series. The global financial services company continues its prominent thought leadership efforts with a research series targeted at a diverse investment and financial audiences. The series is data-driven and incorporates photography through the extensive content. The challenge for the new series was to design a modern, compelling publication that adheres to the fundamental standards of the established brand. The thought leadership research series was resoundingly successful, launched internationally at several high-profile events.