Winter white.
Month: January 2015
Smarter is good
IBM Smarter Planet… One of our favorite large-scale campaigns. Ogilvy & Mather New York led creative effort with visual vocabulary designed by Office. Genius use of unexpectedly simple graphics with clear messaging on both the huge issues of our times and IBM’s capabilities. A great lesson in creative thinking and brilliant execution. Downright inspiring… Bravo!
Let’s think about food shopping
Values Matter campaign for Whole Foods Market by Partners & Spade.
Restaurant delivers a artfully crafted brand point-of-view
Site SPOTTED. EN Japanese Brasserie.. EN in Japan run a chain of restaurants specializing in a homey, pub style of dining called izakaya, but their first U.S. outpost is a much more finessed sophisticated American cousin. Chef Abe Hiroki creates and cooks with the seasons. Working with his favorite fishmongers, foragers and farmers, chef Hiroki takes you through a downright extraordinary Japanese culinary experience. Tofu in various fresh-made forms should not be missed. It’s skimmed into thin sheets of tofu skin called yuba, or steamed in clay pots with yams and bits of crab, or scooped into lacquer boxes and served warm or chilled, with different varieties of soy sauce. The website typifies EN’s artistic take on Japanese fare. Clean and tidy content pays homage to classic French brasserie menu design while beautifully realized still life photographs scream Japanese all the way. Check it out in person and don’t forgot the tofu…
