April 2014

Sporty Brit… adidas Originals | Topshop. Promotional video pushing the adidas Originals and Topshop collaboration which aims to bring a sportswear sensibility to fashion streetstyle. Re-imagining heritage classics for the street, the new line leverages current trends and promises to pioneer a range that will cement icons while pushing the limits of city styling. Will the winning collaboration, please stand out…

(Source: http://www.adidas.com/)

adidas World Cup 2014 campaign with Brazil-inspired Samba Collection.

Forca Brasil… adidas presents the Samba Collection of soccer boots/cleats that are inspired by Brazilian soccer. The Brazilian inspired video features prominent players who will wear the shoes and features a brand new track, “BOTA”, from prominent act Buraka Som Sistema, who partnered with promising newcomer Brazilian MC Karol Conka (cult.cartel). Karol delivered the lyrics and appeared in the spot, adding local flavor. Definitely dig the energy and those electric colors…

Trainer collector and U-DOX creative social media manager talks about the new ZX FLUX #zxflux.

Jeremy Scott for adidas Originals.

Y-3 turns 10… Campaign for 10th year anniversary of adidas and Yohji Yamamoto collaboration. The campaign captures the bold energy of Y-3 and explores the partnership of the opposed – the transmission of ideas from the two worlds of Japan and Germany. Pierre Debusschere’s photographs are a celebration of motion and exploration of movement that draws on the bold colors and graphic lines of the collection. The photographs have been distorted to provide a palpable sense of kinetic energy to the images. Anything by Yamamoto is worth taking note…