The tastes of summer… KRAFT | The Zesty Guy Shows a Little Leg. Fourth in the light-hearted “pulling on your apron strings” series. Simple, stripped-down-to-essentials summer fare, what’s not to love…
Month: August 2013
The tastes of summer… KRAFT | The Zesty Guy Slaps Some Dough. Third in the refreshingly tongue-in-cheek series. Wood-fired pizza and a nice pair of khakis, what’s not to love…
The tastes of summer… KRAFT | The Zesty Guy Gets Steamy. Second in the deliciously humorous series. Pasta, sausage and butter, what’s not to love…
The tastes of summer… KRAFT | The Zesty Guy Says Hey. For your viewing pleasure, the Zesty Guy. In Kraft’s latest campaign for their “Zesty Italian” dressing, they’ve employed the, ahem, talents of Anderson Davis, a man who is causing a media frenzy over his sexy portrayal of the amazingly talented salad/grill guy (think Bobby Flay meets Diet Coke dude). The campaign, created by TBWA/Chiat/Day, is totally tongue-in-cheek, approaching deliciously campy, using the old “sex sells” routine in order to hawk something as mundane as salad dressing (now also a cooking sauce). Add in a hefty splash of good-natured humor and you might just have the perfect recipe on your hands. But, not everyone’s in on the joke. One Christian advocacy group, One Million Moms insists that the ads alienate conservative customers and that Kraft will inevitably lose business. No worries, the campaign marches on with well-deserved swagger. All signs point to a big success for Kraft targeting the (very) mainstream foodie. We say, what’s not to love about a little additional heat out on the grill. Stay away from those buns and let’s get ZESTY…
(Source: http://www.kraftrecipes.com/)
Images from the street
Captivating post (newyork.com) profiling David Bradford and his approach to photographing the city and its people from his cab. For more of Bradford’s work, head to his website Drive-By Shootings. No surcharge….
The right type… To clean up your act. To look more modern. To attach yourself to a particular era in time. For greater legibility online. Just for a change of pace. With attitude or without. A good looking sans serif can be your new great love. Go sans…
Go with the flow
Coke looks to recharge Coca-Cola Music campaign in an attempt to connect with its targeted teen audience. The rebrand focuses on a dynamic new logo—Classic Coke bottle surrounded by bubbles that change depending on the sound signature applied. In addition, creatives and marketers have access to a new app that allows them to to change the colors, animation, bubbles and audio in the logo. New photography takes cues from Instagram, and tries to represent teens in their natural, musically lush world. Expert execution by the consistently brilliant Wieden + Kennedy (Amsterdam). Now we wait to see if younger Coke customers will dance to the new beat…
Pace the change
ID change is a brewin’… Yahoo! For the first time in 18 years, Yahoo is redesigning its logo, and doing it with a bit of panache. According to video, Yahoo! will release a different version of its current logo everyday day for 30 days. An effort they call 30 Days of Change. The initiative’s launch video shows the identity morph into various configurations, leading the viewer to wonder about the many possibilities and where they might want to go. CMO Kathy Savitt says the logo change, “will be a modern redesign that’s more reflective of our reimagined design and new experiences… We also want to preserve the character that is unique to Yahoo! – fun, vibrant, and welcoming – so we’ll be keeping the color purple, our iconic exclamation point and of course the famous yodel. After all, some things never go out of style.“ Smart idea to give the public a little time to get used to the idea. But admittedly, a little dangerous. No one wants another Gap fiasco to play out. Fingers are crossed…
State of iconography
It may look like the latest show at the Guggenheim, but new series of state icons released as vector files on the Noun Project. Worth checking out for a web site project or graphic library. Nicely presented and well priced. Think simple…
