Community + technology

Kellyco@work | CINCH (brand identity, digital, promotion, social media). Designed new brand identity for consumer payment app that brings together residents, locally-owned businesses and local causes to foster meaningful community growth. Site content and design had goal of both reaching targeted consumers, as well as businesses. Tagline was also created following a series of user focus groups on brand perception. Promotion materials, presentations and social media standards were also developed.