Eyes on Brazil

The official 2014 FIFA World Cup Brazil poster was unveiled back on January 30th, 2013 in Rio. The poster, designed by Brazilian creative agency Crama, was selected ahead of two other designs by by a judging panel made up of Brazilian Minister of Culture Marta Suplicy, FIFA Secretary General Jérôme Valcke, LOC President Jose Maria Marin, Brazilian artist Romero Britto as well as Ronaldo and Bebeto. Bright colors along with the Illustrated flora, fauna, culture references and tourist attractions give the piece its tropical and uniquely Brazilian feel.  In our humble football/soccer-loving opinion, a little cliché for this huge event and marketing extravaganza. The logo is probably more of the problem here and is questionably very busy especially in its applications including the poster. Like the Olympics, creating and gaining consensus on such a critical piece of global communications is no small feat. And it is admittedly very easy to offer critique post-introduction. No matter, the eyes of the world are on Brazil and millions feel the excitement…