The art of the printed piece

Gotta love Miuccia Prada and what she achieves year after year. She has always been one of the driving forces that the fashion industry (and the design world) looks to for both intellectual stimulation and an indication of what design trends can be adopted for commerce. From a marketing point-of-view, we always applaud the brand’s commitment to creativity in both advertising, promotion and supporting print collateral. This is one (Fall/Winter 2010) of our favorite lookbooks (usually a bound collection of runway shots for most labels). Part of the Real Fantasies series, where fantasy meets Prada’s vision of a stylized reality. Illustrations by Alexander Reichert and Fausto Fantinuoli with photography by Phillip Meech. Love every darn amazing page…