Developed identity program and designed website for leading corporate event and entertainment company. Identity reflected heritage of original brand with updated seal and western-influenced typography. Alternative version was also developed for digital and mobile applications. Collaborated with client to identify and leverage company’s rich inventory of marquis event visuals. Site was designed to showcase both the client’s deep experience and strengths. Content management system was developed for ease of update and additions. Defined social media marketing strategy for both brand awareness and new business development initiatives.