Loyalty Wins

A new identity and launch communications for a business travel loyalty program within a world-renowned travel brand.
  • Branding
  • Collateral
  • Digital
  • Promotion

Challenge

A major travel brand needed a new identity for its business travel loyalty program. The identity had to clearly communicate the program’s benefits, conform to established brand standards and work across digital and print communications.

Solution

Kellyco developed identity options based on the program’s features, benefits and key points of differentiation. Selected concepts were refined and presented to stakeholders through sample web pages and print collateral. Once the final identity was approved, concise brand standards and a digital library of final files were prepared for internal rollout and distribution.

Results

The new identity gave the program a clear, distinctive presence. Supporting web pages communicated its purpose, features and benefits. The integrated launch received a positive response from targeted press and prospective participants.

185% Increase in positive internal feedback
210% Increase in positive launch feedback
The new loyalty program was well received and the identity along with developed web pages and collateral was instrumental in an exceptional launch. Kellyco was a great partner and the extra effort throughout the process was much appreciated.
Director, Communications & Special Projects