Vintage-inspired T-shirt graphics developed for a leading fashion brand’s seasonal ready-to-wear collection.
Branding
Challenge
A luxury apparel company needed a new series of graphic tees to complement its spring/summer collection.
Solution
Kellyco’s creative team met with the line’s design director and senior designers to define the creative direction. Vintage imagery and garments provided inspiration for a range of graphic options. Selected designs moved into sample production, with final selections appearing in the runway show and the collection presented to buyers.
Results
The graphic tee series brought a fresh visual direction to the ready-to-wear collection and offered buyers a diverse selection of styles. Several achieved above-average sell-through at retail.
35% Increase in retail sell-through
85% Increase in graphic tee sales in a single season
Kellyco delivered stand-out graphic options for the line within a very tight deadline. Their grasp of both the line’s DNA and the season’s particular focus was evident in their presentation, providing us an extraordinary amount of distinctive graphics with immediate applications.
Design Director, Ready-to-Wear
