Frequently asked questions
What does Kellyco do?
Kellyco provides strategic, creative, digital, content and production support to help marketing organizations move work forward and accomplish more. The work can range from a single, clearly defined assignment to a larger initiative requiring multiple capabilities and ongoing support.
What services does Kellyco offer?
Kellyco provides services across six core areas:
- Branding & Identity
- Marketing Communications & Sales Tools
- Digital
- Content & Messaging
- Presentations
- Creative Production & Ongoing Support
Services can be used individually or combined according to the needs of a particular assignment, initiative or ongoing program.
What industries has Kellyco worked in?
Kellyco has worked across a wide range of industries, including:
- Art & photography
- Business-to-business
- Consumer products & services
- Fashion
- Financial services
- Food & beverage
- Manufacturing
- Interior design
- Nonprofit organizations
- Media
- Professional services
- Publishing
- Real estate
- Technology
This experience allows Kellyco to bring perspective while adapting to the particular needs of each organization and audience.
How does Kellyco work with clients?
Kellyco adapts to the needs of each assignment and client. Some work is handled independently after the initial briefing, while other assignments benefit from closer collaboration.
Kellyco can also work alongside internal marketing and creative teams or in collaboration with agencies, branding firms and other specialized partners.
Does Kellyco create new brands or work within existing ones?
Both. Kellyco can develop or refine logos, visual identity systems, messaging, copy standards and brand guidelines. The firm also extends and applies established brand systems across new communications, formats and channels—maintaining consistency while making each piece effective for its particular audience and purpose.
Who works on Kellyco assignments?
Kellyco assignments are led and handled by senior-level creative, content, digital and production professionals. The mix of expertise is based on the needs of the work, providing clients with experienced support without unnecessary layers or overhead.
How are services structured and billed?
Services can be provided on a project, regular, temporary or consultative basis. Clients often combine these approaches depending on their needs.
Fees are based on the scope of work, resources required, timing and complexity of the assignment. For new projects, Kellyco typically bills 50% of the agreed fee at the start and the balance at completion. Ongoing work is billed according to agreed terms, usually monthly.
How does a new assignment begin?
A brief introductory conversation and any available background materials are usually enough to begin. A fully developed brief is not required.
From there, Kellyco can quickly define an appropriate scope, resources needed, timing and cost estimate.