Content
Digital
Challenge
A global financial services company needed a modern, compelling design for a thought leadership research series serving diverse investment and financial audiences. The publications combined extensive data and photography while adhering to established brand standards.
Solution
Kellyco reviewed previous publications and assessed the client’s goals and specifications. Design options explored layout, color and chart styles before a final template and typographic standards were established. Working closely with the authors, the team completed production and delivery of each publication in less than two weeks. Additional editions were produced for different organizational uses.
Results
The series launched internationally at several high-profile events and received positive feedback on its content and design, supporting the company’s thought leadership and related marketing efforts.
