Branding
Collateral
Digital
Presentations
Social Media
Challenge
A prominent event entertainment and production company needed to modernize its brand and pursue new business opportunities. The new identity had to honor its history while supporting growth in event entertainment, production and experiential marketing.
Solution
A brand survey assessed the company’s strengths and opportunities. Kellyco developed a new identity and applied it across relevant communications. Photographic assets were edited and curated to showcase notable clients and the company’s capabilities. A social media strategy and campaign supported ongoing visibility and business development. Redesigned sales presentations highlighted its strengths for prospective clients.
Results
The relaunch clarified the company’s positioning and established a stronger platform for promotion, social media and business development. Leads from new prospects and existing clients contributed to substantial sales growth, including expansion into two new industry categories.
