Research Driven

A new brand identity and marketing program reflecting the energy and expertise of an internet research and advisory firm.
  • Branding
  • Collateral
  • Content
  • Digital
  • Presentations
  • Social Media

Challenge

A prominent research and advisory company needed to refresh its brand and equip key stakeholders with essential operational and marketing tools. The identity had to reflect the company’s youthful energy and the exceptional expertise that distinguished it.

Solution

A brand survey assessed the company’s strengths and opportunities. Kellyco developed a new identity and extended it across relevant applications. Photographic assets were produced and curated to express the company’s expertise and personality. An integrated promotional strategy and campaigns supported ongoing visibility and business development, while redesigned sales presentations showcased its strengths and capabilities.

Results

The relaunch clarified the company’s positioning and provided a stronger platform for ongoing promotion and business development. Leads from new prospects and existing clients contributed to substantial sales growth across industry categories.

310% Increase in sales
430% Increase in prospective client inquiries
460% Increase in website traffic
300% Increase in brand recognition
We were faced with phenomenal business growth and a very undeveloped brand and marketing effort. Kellyco helped us develop a bold and pragmatic plan to position the company for future success. Execution was smart, efficient and very cost-effective.
President & COO