Fashionably Graphic

Developing vintage inspired t-shirt graphics for a leading fashion brand complemented its seasonal ready-to-wear collection.

Branding

Challenge

A luxury apparel company needed a new series of graphic tees to supplement lineup for Spring/Summer season.

Solution

Creative team met with line’s design director and senior designers. Line point-of-view was summarized and detailed. Vintage inspiration imagery and garments were provided for reference. Creative work on viable options commenced yielding 8-12 options with a direction category. A dynamic group was chosen and samples went into production. Final selections were made and appeared in runway show and in market lineup for buyers.

Results

The graphic tee series was a welcome graphic departure for the renowned ready-to-wear line and provided buyers with a diverse lineup of options for their consideration. Several styles had better then average sell-through at retails.

35% Increase in sell-through at retail

85% Increase in graphic tee sales for a single season

Kellyco delivered stand-out graphic options for the line within a very tight deadline. Their grasp of both the line’s DNA and the season’s particular focus was evident in their presentation, providing us an extraordinary amount of distinctive graphics with immediate applications.

Design Director, Ready-to-Wear