Branding
Content
Digital
Presentations
Challenge
Following a rebrand, the investment management division of a Fortune 1000 financial services company needed an extensive image library for marketing and sales support. Images had to cover a wide range of uses and be supplied in standardized sizes and formats aligned with the new brand and typographic standards.
Solution
Kellyco assessed current and future image needs with the client and defined specific image categories. Each category included options for general use and more targeted applications. Standardized templates incorporated the new typographic standards. The library was produced and delivered in less than 30 days, with subsequent updates addressing evolving needs and changes to existing categories.
Results
The library launched with 375 images, reducing annual stock photography costs by 50% and simplifying image searches. It also improved the quality and consistency of imagery used across the brand.
