Designed for the win

Nike celebrates the 125th anniversary of the founding of the KNVB (Royal Dutch Football Association) with the launch of redesigned World Cup uniforms featuring a striking new crest. An enlarged white lion symbolizes a new era in Dutch football and the team’s core values of simplicity, honor and unity. The lion has been used for the Dutch team since 1907. In the 1960s and ‘70s it appeared as large and free but in black, while in recent times only its head has been shown wearing a crown. The redesigned lion is white and larger, sitting on a traditional crest, representing the pride of Holland and the unity of their players. Nike collaborated with legendary Dutch graphic designer and typographer Wim Crouwel to create a new typeface for players’ names and numbers. The new font has a retro aesthetic reminiscent of the numbers famously seen in football (soccer) in the 1970s. Hup Holland hup…