Food Affairs

An updated brand presence, website and sales tools to support a growing regional food purveyor and distributor.
  • Branding
  • Digital
  • Presentations

Challenge

A leading regional food purveyor and distributor needed to upgrade its online presence and equip its growing sales team with stronger sales tools. With few existing marketing assets or historical references available, content and visual assets needed to be developed largely from scratch.

Solution

Kellyco interviewed key staff members to assess the company’s needs, capabilities and strengths. Findings informed the visual direction, copy style and development of marketing content and new visual assets. Website prototypes were prepared for senior management review before moving into final development. Presentations and new print collateral were also produced to support the sales team.

Results

The new website received positive feedback and attracted increased traffic. Customers and prospects responded well to the company’s refreshed presentation. Sales management attributed several key new account wins to the new website and sales tools.

380% Increase in website traffic
39% Increase in retail/store traffic
160% Increase in new wholesale accounts
We were very fortunate to have been introduced to Kellyco. Their expertise served us very well in developing a new way of communicating our company’s strengths and capabilities. We couldn’t be more thrilled with the increase in sales, customer feedback and the significant boost in employee morale.
Executive Vice President, Marketing