Fruit branding for global growth

Rockit Global introduces its new branding and  a new positioning line, ‘Rockit every day’. Yes, Rockit is a type of apple. They are distributed fresh and prewashed in a convenient tube. The apples are small, snack size, at approx. 1.5x the size of a golf ball. Rockit apples have a sweet flavor, thin skin, a distinctive bright red blush, small core and fantastic crisp crunch. The new branding brings a bolder logo and design platform that delivers a energetic, friendly and healthy attitude and personality. Illustration and animation all are well executed here. All bases seem to be covered (identity, packaging, website, promotion, social media) with the refresh and should help the brand standout in a largely commodified category. Rockit apples targets its primary export territories within Asia, America, Europe and the Middle East. Every Day Goodness (and fruit branding) is a good thing. Creative by Special Group New Zealand. 🍎🍎🍎🍎🍎