Western Union rebrands focused on a new global strategy

This long-standing company recently embarked on a significant rebranding journey. The comprehensive rebranding maintains the original colors while introducing a fresh, more bold approach to its identity. The reimagined logo, typography, design system, photography usage, and iconography all project a more global, unified, and progress-oriented future vision, while signaling a new era of growth and innovation. A first-rate reimagining by agency Love Street & Company.