City of Perth rebrand embraces its own vitality

A reimagined brand identity brings a new vitality for West Australia’s capital, including logo and brand identity systems for collateral, graphics and photography. The new identity reflects the city’s Whadjuk Noongar history and joyfully celebrates the city itself, promotes both its primary strengths and new features/capabilities. All features of the new work are both colorful and dynamic, resulting in a fresh  new voice for the important Australian city. Block and Nani Creative were enlisted for the new identity.