Good morning everybody

Brilliant online campaign (YouTube) for New Zealand Tourism. Everyday for 366 days, everyday Kiwis became global tourism ambassadors for New Zealand with a simple “Good Morning World”. Created by Special Group, the content was always shot in the morning and often was topical with what was happening in the world. It had to at times be sensitive to events of day like the heartbreaking events surrounding the White Island Volcano eruption. Every execution of the online campaign had 8 different formats, was subtitled in over 6 different languages resulting in over 2,700 versions. We love this simple, but relatively ambitious effort. A perfect example of using video to deliver a simple, impactful message over time. (source: Create with Google) ❤️ ❤️ ❤️