Telling a good brand story is worth its weight in Gucci gold

Another brand “Story”, the latest Gucci Tailoring campaign was directed by Harmony Korine. Three artists with distinctive style, outfitted in full Gucci regalia are featured in a swanky West Coast home with their pets, A$AP Rocky, Tyler, The Creator, and Iggy Pop, with his parrot Biggy Pop and a blue hyacinth macaw. Video features “Supernature” by Cerrone. “A certain type of fun is also portrayed and the idea of how one’s obsession with appearances can create a kind of common ground that can become a sort of brotherhood. It was beautiful to see these three men together, seemingly different but very similar” said Gucci Creative Director, Alessandro Michele. Keeping things eclectic and engaging is definitely the name of the game for the global luxury brand.