Symbol only + flat logo design now trending

Toyota joins other major car brands by moving to flat logo design. More significantly, it is also removing its word mark from its primary brand identity. The brand refresh by agency The&Partnership for Toyota Europe exclusively, seeks to address digital use where simplified or flat design provides better readability and clarity. A new custom typeface called Toyota Type was also introduced along with a new monochrome color palette featuring a range of grays and an accent red. The new logo design and brand identity system will appear first in Europe with all vehicles still featuring the current logo. Whether the identity will be rolled out globally has not been announced. Certainly, a respectable refresh. We’re curious to see whether the global brand embraces the new European approach.