Art refined

New brand identity for the The Institute of Contemporary Art in Boston dedicated to contemporary art. Pentagram delivers a new identity that is bold, flexible, modern and accessible. The new identity program elevates the museum’s position as a world-class arts institution and at the same time continues its support of the community and enhanced social engagement. The new logo is part of a comprehensive identity system that includes print collateral, website, animations, merchandise and a new program of signage and environmental graphics for both the original Diller Scofidio + Renfro designed building and the ICA Watershed. The color palette is bright, inviting and contemporary with an intentional playful edge that fits the renowned institution and its place in the art world. Let’s all plan a trip to Boston and see this impressive work in action…