Simplicity + clarity

Kellyco@work | AMERICAN EXPRESS GLOBAL BUSINESS TRAVEL (identity). Designed identity for communications and promotional program for renowned financial services and travel company. Program’s focus was to drive loyalty and reinforce to travelers why they should continue to book through American Express. Program also sought to reinforce the company’s market and thought leadership position in the industry across both the service and transactional side of travel, as well as research, consulting and meeting planning services. Applications included print, social media and public relations.