Historical meets modern

Graphic identity for The Jewish Museum designed by Sagmeister & Walsh. The new graphic identity, being implemented throughout the Museum’s building, digital, and print materials, reflects the Museum’s commitment to exploring art and Jewish culture, historical and contemporary, while infusing it with an up-to-date sensibility and a global perspective. Visuals are based on a series of grids and patterns derived from the same geometric systems as the Star of David, the Flower of Life and Metatron’s Cube. The origin of this geometry goes back to the belief that God created the universe according to a geometric plan. Its roots are in the study of mathematics, and many forms in nature can be related to this geometry. The primary color palette is black, white and blue. The blue is inspired by Tekhelet, a dye cited in the Hebrew bible and an important color in Jewish culture. A new website launches in June 2014, balancing aesthetics and functionality while serving the growing digital needs of the institution and its diverse audiences. Distinctive, sophisticated with just the right touch of modernity and mass appeal. Mazel tov…