Outside the box for branding

Gadget specialists Jawbone have just revealed a compact version of the Jambox (Mini Jambox), a portable Bluetooth speaker that pairs with your favorite mobile device. Definitely high quality/cool design in a range of patterns and bright colors. Famed fashion and fine art photographer Juergen Teller shot the ad campaign apparently after seeing the product in person. The photographs are the perfect wrapper for the design-driven technology company. Intriguing with a healthy dose of signature Teller cool that will keep young (and not so young) music lovers interested and hopefully, buying. Brilliantly brandtastic…