Keep it fresh to inspire new interest

Everything stops for tea… Top British fashion model, Cara Delevingne joins a host of wild friends – including a pony, cockatoos, tortoise, pelican, Jack Russell, Patterdale Terrier and Great Dane for the SS 2012 Mulberry campaign. The “naughty tea party” was shot by photographer Tim Walker. Although still very romantic, literary and proper English in attitude, it’s very nice to see the brand get a little cheekier with its advertising. Not to mention the opportunity to tap into the social media phenomenon that is Cara. LOL fashion…