Let’s ask smarter questions… Reboot fo IBM Smarter Planet campaign for 2014. The campaign leads with provocative questions that raise commonly-known but hard-to-solve business challenges. Each iteration is brought to life visually by full-size installations created to live within the Smarter Planet icon. Eighteen new advertisements are running in publications and airports worldwide. Each execution also is supported by :10 second spots. Installations, photography and video by Grégoire Alexandre. Beautifully realized..