07 01 14

MBMJ… Marc by Marc Jacobs Fall/Winter 2014-2015 campaign features nine Instagram fans chosen from 70,000 entries in a recent online casting call. Photographed by David Sims. Styled by Katie Grand. Casting by Anita Bitton. Radical departure from long-standing MJ photographer, Juergen Teller, and his fine art x hip fashion campaigns. New line aesthetic by designers Luella Bartley (Sims’ wife) and Katie Hillier. Major points for a new boldness and energy in the campaign. Connection to social media certainly is a marketing plus. K-pop, karate, Alice in Wonderland anyone…

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