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Campaign SPOTTED. Diamond Nuts | Diamond Nut Fantasies. A little nutty meets pretty creepy, but Diamond Nuts  has launched a television and social media campaign with the tagline, “Bake and you shall receive.” In the series, the bakers’ fantasies are realized when they receive extremely detailed compliments from their friends and family for baking them a nutty treat. Rebellious teen becomes the perfect daughter, husband creates a shrine to wife in the shed, competitive neighbors admit their defeat. The ads are by Deutsch LA and are delightfully quirky and overall engaging. Major points for distinctiveness and a great attempt to capture attention for an otherwise mundane product. We are a bit afraid they will be taken too literally though (aka social media haters). Hoping you just decide to bake your special someone a nice batch of Magic Cookie Bars (take liberties please)…

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