Big mac, hold the branding… TBWA Paris takes a pared down approach to Micky D’s new print and outdoor ad campaign by relying solely on mouthwatering (!?!) images of french fries, a Big Mac, a sundae and Filet-O-Fish with the idea that these products are so iconic that branding is unnecessary. The agency states, “Because when a product speaks for itself, what more could we possibly say? But moreover, why should we say anything else?” Even with the striking images, would you really choose a Big Mac over a classically delicious croque madame? Bien sûr que non…