Fashion & social media
Popular fashion blog, Fashionista, offers a quick take on recent survey (Dachis Group) which looks at key brands on social media today. Data included highlights latest metrics on Twitter, Facebook and Instagram. Interesting to see the differences in number of users as well as creative deployed on the site themselves. A very big deal for these leading marketers…
Highlights include:
1. Burberry
twitter: 1,966,993 followers
facebook: 15,480,163 likes
instagram: 872,635 followers
The technically innovative Burberry makes sure their content is pitch perfect for each platform. On Instagram, you’ll find lots of product shots, video on YouTube and Facebook.
2. Victoria’s Secret
twitter: 2,377,726 followers
facebook: 2,635,107 likes
instagram: 2,171,801 followers
The lingerie brand’s mix of great promotions—and hot pictures—make it a winner across all platforms.
3. Louis Vuitton
twitter: 1,132,388 followers
facebook 14,292,047 likes
instagram 545,690 followers
The pure luxury brand has found a way to convey its sophisticated message through the web. The “Art of Travel” campaign is a perfect fit for social media.
4. H&M
twitter: 2,270,270 followers
facebook: 15,115,223 likes
instagram: 869,022 followers
Tweets teasing its much-hyped collaborations create the kind of buzz the fast-fashion retailer runs on.
5. Forever 21
twitter: 1,119,607 followers
facebook: 8,309,777 likes
instagram: 1,474,190 followers
The fast-fashion retailer’s focus on image-heavy, fashion-blogger-loving Instagram makes sense for connecting with its young audience.
6. Vans
twitter: 224,755 followers
facebook: 11,560,164 likes
instagram: 513,410 followers
The skate brand’s frequent sponsorship of festivals and events has helped to amp up its social media presence.
7. Michael Kors
twitter: 1,320,917 followers
facebook: 5,455,337 likes
instagram: 952,841 followers
The designer’s affable personality lends itself to the brand’s Youtube shopping videos and other fun initiatives.
8. Gucci
twitter: 799,048 followers
facebook: 11,089,514 likes
instagram: 696,714 followers
The storied Italian fashion house’s latest social media efforts include a watch campaign released through Myspace.
9. Dolce & Gabbana
twitter: 894,137 followers
facebook: 7,104,724 likes
instagram: 384,188 followers
Dolce & Gabbana was early to the social media game, and the brand loves trying out the latest platforms, such as Vine.
10. DIOR
twitter: 2,267,376 followers
facebook: 12,100,751 likes
The fashion insider favorite is best at “digital storytelling,” Dachis says, citing its 16 million + Youtube views as proof.
11. Old Navy
twitter: 145,775 followers
facebook: 7,666,339 likes
instagram: 18,028 followers
The affordable retailer focuses on Facebook and Pinterest, preferred haunts of its deal-hunting customer.
12. Ralph Lauren
twitter: 376,461 followers
facebook: 6,886,686 likes
instagram: 280,256 followers
While the world-famous label only joined Twitter last year, its Facebook engagement has propelled it to the top of the social media heap.
13. Roberto Cavalli
twitter: 480,735 followers
facebook: 1,029,991 likes
instagram: 127,904 followers
The Italian designer’s personal appearances on social media have helped the brand. He blogs frequently at robertocavalliblog.com
14. Coach
twitter: 468,800 followers
facebook: 4,554,490 likes
instagram: 207,857 followers
Dachis calls out Coach for targeting the Chinese market. The brand boasts a major presence on WeChat, regional celebrity endorsements, and a “sophisticated e-card campaign that triggered social sharing.”
15. GAP
twitter: 230,999 followers
facebook: 4,506,101 likes
instagram: 138,574 followers
The American brand has been fairly experimental with its social media strategy, from giving away denim through Foursquare to selling dresses via Facebook.
