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video SPOTTED. Mario Batali Presents How-to-Tuesdays. Mario Batali shows his marketing prowess again with a branded video series “how-to-tuesdays”. The series features chefs from the celebrated Batali/Bastianich empire tackling an impressive range of culinary tasks. Graphics are minimal but generally well designed and useful. Upfront look is casual and accessible (perfect for the home cook). Overall, very effective use of short, snappy how-to video which we all know is both all the rage and very sharable. Sharpen your knives…

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