Package research and thought leadership content and people will take notice

Personal success defined… American Express releases its LifeTwist study looking at what makes a successful American. Most Americans today define their own success based on being healthy (85%), having a job they love (75%), having time to pursue passions (69%), continuing to learn and do new things (65%), and being able to make  a difference in people’s lives (62%). All of these factors scored much higher as contributors to success than simply having a lot of money (33%). Good example of larger companies like Amex that engage both consumers and professionals on social media, sharing expertise, insights and research with their target market(s). Always a positive to become a thought leader or an ambassador for a particular business segment, improve your brand standing and hopefully, increase propensity to do business with you. Package it well while you’re at it…